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Books like zero to one
Books like zero to one




books like zero to one

Capitalism is premised on the accumulation of capital, but under perfect competition all profits get competed away. The lesson for entrepreneurs is clear: if you want to create and capture lasting value, don’t build an undifferentiated commodity business.” “ Actually, capitalism and competition are opposites.“Under perfect competition, in the long run no company makes an economic profit.”.Interesting interview question: “What important truth do very few people agree with you on?”.People at a successful startup are fanatically right about something those outside it have missed.” The biggest difference is that cults tend to be fanatically wrong about something important. “The best startups might be considered slightly less extreme kinds of cults.“If you focus on near-term growth above all else, you miss the most important question you should be asking: will this business still be around a decade from now?”.The reason is simple: it’s easier to dominate a small market than a large one.” “Always err on the side of starting too small.

books like zero to one

Positively defined, a startup is the largest group of people you can convince of a plan to build a different future.”

  • “Startups operate on the principle that you need to work with other people to get stuff done, but you also need to stay small enough so that you actually can.
  • “What valuable company is nobody building?…Creating value is not enough-you also need to capture some of the value you create.”.
  • books like zero to one

  • “By creating new technologies, we rewrite the plan of the world.”.
  • “Properly understood, any new and better way of doing things is technology.”.
  • If you are copying these guys, you aren’t learning from them.” And the next Mark Zuckerburg won’t create a social network. The next Larry Page or Sergey Brin won’t make a search engine. The next Bill Gates will not build an operating system.
  • “Every moment in business happens only once.
  • Vertical progress is harder to imagine because it requires doing something nobody else has ever done.” Vertical or intensive progress means doing new things-going from 0 to 1. Horizontal progress is easy to imagine because we already know what it looks like.
  • “Horizontal or extensive progress means copying things that work-going from 1 to n.





  • Books like zero to one